The Coconut Craze
Coconut has been one of the hottest ingredients this year and its popularity shows no signs of slowing. It grows prolifically across tropical and sub-tropical parts of the world and its oil has been used as an ingredient in personal care, both as a skin moisturiser and hair conditioner for hundreds of years.
As it continues to gather pace in new product launches, we look at where it’s sourced from.
Earthoil supports a virgin coconut oil project in Samoa, run by a not-for-profit women’s foundation. This unique venture is aimed at rebuilding the economic independence of individual villages across the region. The foundation currently works with many family groups, with several virgin coconut oil (VCO) sites already up and running. This means any profit generated from the sale of this material returns to the village and the people within the community.